Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Church of Jesus Christ of Latter-day Saints · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely love this app m, it has become my favorite way to study the Book of Mormon! One thing I especially love is the “listen” feature. The variety of voices used really brings the scriptures to life and makes everything so much easier to understand and connect with. I’ve noticed that many members of the Church primarily use the Gospel Library app to study and listen, but I personally prefer this app because of its unique qualities. I wonder if there might be a way to combine some of the incredible features from this app into the Gospel Library, (especially the audio version specifically found when you go in through the “listen” button) so that even more members could benefit from the things that make this app so amazing. Thank you so much for creating such a powerful and uplifting tool for studying the Book of Mormon!
The Book of Mormon is truly a life-changing book that deepens your understanding of Jesus Christ and His gospel. From the very first page, it invites readers to come unto Christ, offering powerful teachings about faith, repentance, and God’s love. The stories and testimonies within its pages are inspiring, providing guidance and comfort in everyday life. One of the most profound aspects of the book is how it complements and clarifies the Bible, reinforcing Christ’s role as our Savior and Redeemer. As you read and sincerely ponder its message, you will feel a greater closeness to God and gain a stronger testimony of Jesus Christ. I highly recommend this book to anyone seeking truth, peace, and a deeper relationship with Christ. It has changed my life, and I know it can do the same for you!
It deeply saddens me that in this edition of the Book of Mormon, the Church has significantly altered the presentation of the Prophet Joseph Smith’s original testimony. Rather than honoring its traditional place at the forefront of the book, it has been relegated to the appendix, where it is diluted—reduced to a Church-written explanation with only fragments of the Prophet’s own words. What has happened to his full testimony? Even more troubling is the change to the introduction, which no longer includes Joseph’s powerful declaration that the *Book of Mormon* is “the most correct book.” Why has his voice been diminished? The Prophet Joseph Smith is mentioned only briefly, and only at the very end of the introduction—and even there, he is not referred to explicitly as a prophet. These redactions are perplexing and disheartening. The Book of Mormon would not exist without the Prophet Joseph Smith, whose divine calling brought it forth through translation by the gift and power of God. Are these changes an attempt by the Church to distance itself from the man who restored this work to the world? If so, why? What message does this send about the role of the Prophet Joseph Smith in the foundation of our faith?
Did you know that Jesus Christ visited the American continent? Soon after His Crucifixion and Resurrection, He came to the people of ancient America,...