Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Junichiro Seyama · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Whether or not the baby picks the right object, the sound alerts are all the same. The objects themselves aren't very attractive or appealing. They do wiggle a little when chosen, but again, it does not notify when the correct object has been chosen. For a paid app, this could've been designed better.
You state this is a game for children 1-3 YET the description from iTunes recommends this for kids' 9++ due to Infrequent/Mild/Horror/Fear Themes - please be more descriptive as there are parents that may get this app thinking it is one thing while it is another. You cannot have it both ways - what I want an app I think is great for my 2 y/o and we're playing it to have something happen that scares the beep out of them without warning!
GazeGame is an App for children around 1 - 3 years old and parents to play together. Let your child guess the object which a boy at the center of the...