Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Future plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have just tried to download August edition and low and behold not opening been in touch with the magazine direct emailed rang sort advice from App Store no solution I am not happy as I pay for this subscription
I normally read ideal home using the app, it is a wonderful feature and I would normally give a 5 star review, however for the past 3 weeks I have been unable to access it. It constantly optimising content, any ideas how to get it working again would be gratefully received as I haven’t finished reading January’s edition.
Great magazine, love looking at all the pictures for inspiration, however, being able to turn the ipad and get a landscape double page spread would be great. I find the app shuts down quite a lot too. Being able to get info on items in the pictures would be good too, linking to websites from the actual spread rather than having to search each item out and then heading out to safari to look at them.
Ideal Home is Britain's best-selling interiors magazine, packed with ideas to help you create your own perfect home. Covering every aspect of contempo...