Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kyle Gorlick · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The developer should remove “new love interest” from the screenshot of the app. I just shared this app to someone I just met, after showing them the app on my phone, and it makes it seem like “new love interest” is something I wrote about them, which is kind of awkward, especially because they were cute, but I don’t want them to think I put “new love interest” about them in my phone. Also “quick and useful,” while true, isn’t a very specific description of the app. Make it “useful for quickly finding contacts that you just added”
This is one of the better Contacts app. It is very helpful in my job hunting - a must-have when doing the weekly unemployment log. Suggestions: It would be very helpful if the contacts could be categorized when adding or editing, or have the ability to archive. I don't want to delete anyone, just don't want/need to view the older entries. Thank you for your time & effort in building the app and your continued support! Have a wonderful life! (or, at least, a decent day!😋
WOW! I've never needed something more in my life than this beautifully built and simple to use application. Imagine your four white claws in at the bar, feeling confident and you lock eyes with the lady in a sundress standing with her friends. You finish your 5th claw and approach confidently, introduce yourself, she doesn't seem interested but you are calm cool, collected and continue talking. You immediately forget her name but there's nothing to worry about because she put in her number in your phone. This app has saved me so many times!
See your most recently added contacts. And more! Select a row to see the exact time a contact was added. Useful for business contacts, new love inter...