Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mikhail Solomonov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The initial Help bubble (that says "Hello, when to remind you?") is confusing, but it does give you a chance to review the Help by pressing the "i" if it has been awhile. To get rid of it, press the rim of the clock to create an icon alarm/reminder. I suggest "Hello, when to remind you?" should be changed to say "Click on the clock rim to create a reminder" It is simply an alarm/timer, and it is fun. Sweet. You can add a note as to each icon reminder (alarm). Do not have expectations beyond this. The colored icon shapes are automatically created with your location which means you cannot change their color or shape (just accept whatever icon you get ...it looks at your location and figures you are at home or work, I guess). Drag the icons to the center of the clock to delete the icon. I love the simplicity. Just touch the rim of the clock and sweep it around the clock to set the time. You can change days by swiping the screen. That is it.
Although "When" can be finicky and and a little temperamental, it's a super useful app that has helped me tremendously. You just set your time up and then no more worries about forgetting something you are putting off till later! Just make sure you double check the clock for the correct date and time!!!!
Simple
Set reminders in one tap! Tap the clock face at the time you want — and your reminder is ready. • Move the reminder around the clock face to change t...