Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FitStar, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As far as workout apps go, this one is pretty well set up. It is easy to search for workouts by category. I also like that it is easy to choose the music option that works best for you at any given time: the app’s background music, music stations through the app, or your own music. The trainers are good and it is nice that they give a video and audio demonstration of every exercise for a few seconds before you start. There are a few drawbacks though, including how few options you have if you are using the free version. If I planned to use this app consistently, I would have to buy the subscription to get any kind of variety in my workouts. Another thing that would be nice would be if the times listed for each workout were the total times including demonstrations instead of just the time spent doing exercises so that you have some idea of how long the workout will actually take you before you start. The app is easy to use, good visuals, and good workouts, though, so overall a good experience.
First, I am really enjoying the full body walking progression work out and it has helped me in my weight-loss goals. The actual quality of the content and its integration with my Fitbit are both exceptional. Second, I just received an email informing me that my subscription would renew. This small courtesy is much appreciated… Apps that charge automatically are hard to keep track of and I appreciate being notified that a renewal will process soon. My main complaint with Fitbit Coach is the disparity between the volume of the music and the volume of the coach’s voice. I’d like the music to be loud, but if I turn it up my coach’s voice is deafening. I also find it times that the music lags substantially so there are long dead periods, and I cannot really find a way to avoid this except to avoid causing the work out at all costs (for instance, I have tried downloading the work out before I leave the house in case the lag is on account of cellular data, etc. If I do anything that involves pausing the app, something that I certainly have a tendency to do Periodically during walks or for answering phone calls, etc. the music sometimes will not catch up to the coaching for several minutes. These seem like very minor and insignificant changes and could make a big difference in my rating of the app.
The service provided by the App is good. It offers a decent arrange of coached workout sessions. Audio quality is good and it plays in the background when the phone is locked which is also very convenient. I personally use their stair master workouts and it’s really nice. There are a few things that turn me off about the app however. When going into a session it downloads first. That’s great except later on when you want to do that workout again it has to re-download. Why not implement a feature where you can download ahead of time and it stores the workout audio/video sessions on the phone much like what other apps do. Another thing is every workout session you go into starts in full screen even if it’s just audio. Why not give us the option to shrink it to use in vertical mode? One last thing it definitely needs is music service integration. Yes I know the app has its own music stations but they’re not that great to be honest, and what’s with the censorship of the cuss words in songs? Music integration is something it really needs. Would like to be able to add my music streaming service account. That way I can listen to the playlists that motivate me and aren’t censored! To sum it up, the app needs more work and I feel like it’s missing features that it should’ve had from the very beginning. I canceled my subscription for the time being. I’ll renew and update once I see progress in the features this app provides.
Fitbit Coach makes it easy to get and stay in shape with dynamic workouts that continually adjust to your feedback, goals, and capabilities -- just li...