Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Future plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great magazine, horrible app and customer service. Magazine says there is a multi-hull special, but nothing is available. Email sent to customer service, no response. Multi-hull special becomes available a month later... February magazine appears, not available for viewing. Email to customer service, no response...
This is a great sailing magazine. I have subscribed for a decade and love the printed copy. This app is a totally different matter. It is incredibly poorly structured. The launch screen says “subscribe now”, yet I have been a subscriber for years and am already “signed in”. This months magazine is available to preview, but I am unable to download it. Yet I can read last month’s magazine in full. Why? There are other publication apps that are terrific. The Economist is a great example. Intuitive and simple to use. Sadly Yachting World is not one of them.
Informative. Aimed at the more experienced, knowledgeable yachtsman. Outstanding graphics.
Set sail with Yachting World, the world's leading international magazine for sailing, blue water cruising, ocean racing and superyachts. Whether you'r...
| Name | Price | Type |
|---|---|---|
| 1 Month Subscription | $5.49 | Monthly |
| Yachting World Magazine - Sail Faster. Sail Safer | $5.99 | One-time |
| May 2013 edition of Yachting World Magazine North America | $6.49 | One-time |
| February 2014 | $6.49 | One-time |
| November 2014 | $6.49 | One-time |
| April 2016 na | $6.49 | One-time |
| October 2014 | $6.49 | One-time |
| August 2013 edition of Yachting World Magazine North America | $6.49 | One-time |
| December 2013 edition of Yachting World Magazine North America | $6.49 | One-time |
| 1 Year Subscription | $39.99 | Yearly |