Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Future plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used this app (and PBO) for years because it allows me to keep digital versions of the mags. The latest update has ruined this. All my purchased issues prior to 2020 are lost. The publishers, who updated the app, say speak to Apple. Apple say they can’t troubleshoot a third party app, which seems reasonable. This is very poor customer service from the publishers. Update (Feb 2022) - in Oct 2021 a message on the app said the older issues would be uploaded by the middle of Dec 2021. Still waiting. UPDATE March 2022 This message has now disappeared. Until this is done I can’t even have a chance of getting my older issues back. Every time I ask for help, I get much the same “restore purchases” spiel, which is useless. Poor, poor, poor.
I bought a backdated copy due to a specific boat review that I was interested in. Worked fine until they upgraded the App. I now get an error message when I try to restore my purchase from iTunes. Yachting monthly claim it’s nothing to do with them as I bought this from iTunes. Contacted iTunes who have tried a number of checks but without success. Don’t waste your money buying any yachting monthly download’s until the App works properly.
YM keeps, me informed of developments in kit, technology, regulation and other issues. It also keeps me entertained with interesting articles on cruising, boat handling and many other things to satisfy a curious sailor.
Yachting Monthly is the go-to sailing magazine for passionate sailors who love to cruise – whether it's a weekend around the coast, a Channel crossing...