Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Baby Sign and Learn · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had this app for almost 7.5 years. I started out with the lite version and loved it so much that I paid to have the full app. Not only did it help me teach my baby sign, but it’s helped me to communicate with hearing impaired people as well. In the beginning this app worked just as the lite version did— all the words appeared in the dictionary so you could find which ones you were looking for. But in the past few years that has changed— there are symbols for the words but no actual word until you click on the picture. This makes it hard to find the words you’re looking for…when the words first disappeared I thought it was just a glitch. But as I sit here now on a new phone where I downloaded the most updated version of this app, that is still the case. It’s disappointing because I really liked this app and how easy it was to use but without the words appearing, it makes it so much harder to find what you’re looking for.
Can’t see the words/letters on initial page with the phone in ‘dark mode’. They appear once you choose a word. Not a deal breaker, I just toggle off dark mode from the quick control screen of my iPhone. Would love more words.
This is a great app for parents (and Grampys like me) to teach their little ones ASL. I have never been introduced to ASL until we thought our grandson would possibly have a speech delay. He didn’t, but he is advanced with his language now and can sign as well. The quizzes are fun, I just wish there were more words or an exercise in stringing the signs together easier. It’s great for telling him not to do something in public without embarrassing him. Love it.
Take the guess work out of parenting and discover the joy of knowing what your baby has to say before she can talk! One of the most fundamental human...