Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coop · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just look how Migros is doing it with subito go. Everythig works there! But coop fails so hard with it’s apps and passabene system, it is frustrating. I stopped going to coop because of this. Update auf Developer-Antwort: Ich habe jahrelang ausführliche Fehlerbeschreibungen mit Screenshots an den Coop Kundendienst geschickt. Da wurde das alles aber einfach ignoriert. Wie kann ich sie direkt erreichen? chris at infopost.ch
Love using the app to speed up shopping and paying! Only thing I would love to see is to be able to adjust the quantity in the app so I don’t have to scann the same item multiple times :)
Sometimes is not working or fails to transfer data to cash register
Thanks to Passabene, you can scan your shopping directly on the shelf in any Coop supermarket in Switzerland and put it straight into your shopping ba...