Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Migros · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wish that the Migros app is all in one instead of having to have two apps. I am always opening the wrong app whenever I have to show my card or when I am trying to shop. I like that it saves the shopping lists for an easier recall and it is also cool that the things I shopped for are remembered by the app so it makes online shopping a breeze. What I also love about shopping online is the ability to return the shopping bags. However, I am disappointed at how much plastic bags they bring with deliveries.
This app is so easy to use compared to all the other supermarket apps I’be downloaded. It’s practical and user friendly and helps me shop effectively and efficiently. I just love it! It’s actually made me start going to Migros more than other supermarkets just because of how easy it is to use the SubitoGo. Thank you to all who were behind the idea for this app and developed it so well.
I like the app however two points to improve is that not all coupons as the Migrol one can be seen therein. And the list of most bought products should be shareable with LeShop.
The digital shopping assistant gives you all the advantages of Migros in the palm of your hand at all times, wherever you are. Find out about the late...