Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Blue Ridge Electric Co-op · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The old version was just a wrapper for the website. This version is a much less useful version of the website. Because the new rates have us keeping a sharp eye on the peak hours, seeing a usage graph was a good plus. Unfortunately, navigating the graph isn’t good and it doesn’t give any actual numbers. The bar could be low in context, but I won’t know if I have a new peak hour amount that will cause me to need to sell a kidney to pay the bill. Basically, you're better off just using the website. This app doesn’t even have the basic info you can get there and is full of bugs on top of that.
The newest update makes it very difficult to pay multiple accounts at once. Before I only had to click pay for one account and it included all of the balances due. Now it’s many more clicks and because the balance was past due, I had to manually change the amounts being paid for each account. Please change this back.
Graph options to display usage data a plus, especially since they’re not printed on the bill. Can set custom date ranges too. Various notification options for outages, bill pay confirmation, daily usage, etc. are also helpful…hope it works. Nice job Blue Ridge.
Our Mobile App is designed to give you fast, secure account access so you can easily manage your account details, view your bill and your account bala...