Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Journal Register Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a good supplement to the Philadelphia Inquirer as it covers local news and events and other state and national news and issues not well covered in the larger city newspaper.
This is the best and most trusted source of news for the Chester County area. It's is also an excellent source for local sports and sadly the recent departed listed in the obituary section. Our family has been reading this periodical since we moved here in 1976, many many years ago. Here's to the Local Yokel!!!
App looks like it could be useful. Asks for current location but keeps resorting to news and traffic in Philly. (I'm in Midwest- no where near Philly.) Be nice to be able to enter zips codes to find news in other states that I conduct business in. Good idea for an app but needs more options. In addition, when clicking on a category, be nice if it clicked straight through rather than clicking to a second page with the category name before teaching that page. Too many click throughs.
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| Name | Price | Type |
|---|---|---|
| Daily Local Monthly Sub | $11.99 | Monthly |
| Daily Local Annual Sub | $139.99 | Yearly |