Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗齐 陈 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is far too easy to play, and is no fun after 10 seconds.
A really boring game. Not even worth the time it takes to download it.
At first I didn't understand that you steer the battleship by phsically tilting your iphone to the left or to the right. Once I figured that out, the game became fun. Drop depth carges by tapping the screen, avoid torpedoes from submerged subs. Get torpedoed even just once and games over.
Enemy is attacking. You are the only force we have in this region. Hold you position and destroy as many enemies as possible. Good luck, commander. H...