Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brother Industries, LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been upset for weeks trying to figure out if I was going to have to go with another label system because I couldn’t get the app to work correctly. I couldn’t interact with the app or screen other than hitting “undo, save, or print”… The whole time I forgot that I changed my phone settings around the time this all started up… oops! Adjusted my settings and all is well again! Thank God! Thank you Brother for reaching out and encouraging me to communicate with customer service. I figured things out on my own before it got to that point, but it was nice to see a company work with their customers and their needs!
I would like to see this app improved with a number of things. For one, having the same menu of fonts that are on the D610BT as the ones that are in the app. Another is having alignment tools when creating custom labels, let me enter in multiple text boxes, select them all, and then align them with a command. A third is having templates that aren’t cryptic with how to enter in numbers that repeat into multiple text boxes. I have no idea how to change some of the templates that are provided in this app and I have an extensive background with graphic design software. A third is having more intuitive ways of applying a font style to a whole template rather than one text box at a time for a label. This app is a good start but definitely needs a lot more help to make it amazing. For now it’s just crummy, painful software.
Oh my sweet Jesus GOOD LUCK trying to ever resize a text window. It takes literally ten tries to grab the stupid corner anchor that lets you RESIZE a text box (or whatever else) instead of dragging the entire box around - which it will do if you’re so much as ten microns off target. Definition of hostile UI. I hope you’re able to use your finger to select the two-freakin-pixel-radius area that activates the RESIZE instead of drag command. I’m not joking that this one thing alone makes using this thing and creating different labels take about four times longer than it should. Its a constant hassle. It’s sufficiently stupid that I would sell my brother label printer in a heartbeat for an alternative that didn’t do this one thing. Alas, brother label printers (and their awful software) are the worst - except for all the others. So I guess grin and bear it. Maybe in another, oh I don’t know, eight hundred friggin years the rest of the developed world will FINALLY click their brain cells together to create UIs for things like this that aren’t complete garbage. If we’re lucky.
[Description] Brother iPrint&Label is a free application that enables you to easily print labels from your Apple iPhone or iPad to a Brother label pri...