Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Future plc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used this app for years because it allows me to keep digital versions of the mags. The latest update has ruined this. All my purchased issues prior to 2020 are lost. The publishers, who updated the app, say speak to Apple. Apple say they can’t troubleshoot a third party app, which seems reasonable. This is very poor customer service from the publishers. Update (Feb 2022) - in Oct 2021 a message on the app said the older issues would be uploaded by the middle of Dec 2021. Still waiting. UPDATE Mar 2022 this message has now disappeared. Until this is done I can’t even have a chance of getting my older issues back. Every time I ask for help, I get much the same “restore purchases” spiel, which is useless. Poor, poor, poor.
Very useful and much needed publication for keeping up to date and in the know as a boat owner.
I like the magazine which tries to cater to all types of sailor. It is suitable to others perhaps more 'practical', as the name of the magazine suggests, than me. Even so, it doesn't patronise like other sailing mags that I subscribe to. The app for the IPad is invaluable to me, as I can pick up past issues without storing paper magazines. This has proven very useful in the past where I needed a reminder of something I had read. I can't find the problems others seem to have had, although 'forcing' a review is counterproductive and only gives the mag itself a bad review instead of the problem itself. Overall though, I am a happy IPad subscriber to the PBO.
Practical Boat Owner is the UK’s best-selling sailing magazine, packed with expert advice, hands-on projects and essential guides for every boat owner...