Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ERCOT · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is more of a review of ERCOT as an entity: they are complicit in the deaths of everyone e who froze to death during the 2021 snow storm, and the future deaths of everyone who dies from overheating since they KNOW the grid is faulty and have done literally nothing to maintain it. The excuse given in 2021 was “oh we weren’t prepared for temps that cold”, but it’s not like summer in Texas is a big secret thing no one could anticipate coming. I’d say do better, but I imagine it’s hard to generate a soul in wealthy entitled board members who will never have to suffer in the conditions they’ve created for millions. ERCOT is garbage.
Would be nice to know the sources of the electricity, how much is renewable etc. so that the carbon footprint can be determined. Would also be nice to see historical data for comparison. Suggest to check the ISO Today App for the California ISO grid to get some good ideas.
I got a notification of a “ERCOT Emergency Notification Test” so I tried to open the app and it crashes and closes. Then I updated the app and same happens. Rebooted iPad and iPhone. App opens and crashes. I got a notification “End of ERECOT Emergecy Notification Test” and the app still fails to open. Just crashes. So much for the help ERCOT, given my power was out for days in February 2021 it would be essential that you create a working app to notify people when you roll the power out for several days. App opens and crashes. Not helpful.
The ERCOT app allows you to monitor real-time power grid conditions and stay updated with important news and alerts from the Electric Reliability Coun...