Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bank Consortium Trust Company Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Good so far
I’ve worked in mobile for over 20 years from ring tones over mobile websites to apps. This app is in every country I’ve lived the worst app by far I’ve seen in twenty years. It’s clear this bank consortium felt obliged to “do an app to attract younger customers”. Out came an app that is the Frankenstein mix of a Chinese teen style front end app mixed with 2008 style iPhone web interface for the actual investment functionality. And that stuff isn’t even connected. You have at least three or four different logins inside this “app” (which also opens web views and external webvies for good measure) 0/10. I’d kill this thing and go back to just a website. You obviously don’t care.
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