Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mau Nguyen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is unusually comprehensive and easy to use.
Who uses "da" instead of the. Am I really going to rely on anyone who does not use correct/proper English in these flash cards. No.
Spelling and proper English lacking in this app. Could be good with the different forms of delivery including slideshow, game mode, etc. There are so many errors in spelling that it distracts from its purpose as a flashcard app.
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