Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mau Nguyen · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's alright for refreshing your memory on terms and concepts (if you're just killing time) but not useful for active studying. Some issues: spelling errors and weird abbreviations used making questions/answers hard to understand at times; matching, quiz, memory modes seem too easy - answers can be deduced from process of elimination and not a reflection of knowledge of content; content seems disorganized - e.g. racial/cultural identity development information placed under ethics/legal section. Pro: much cheaper than other apps but you get what you pay.
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