Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ARAPPDEV · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Literally just installed this app on my phone as I’m homeschooling my daughter and want to know our colors and in less than 3 minutes I’ve had three 30 second ads and i gave up . #deleted
Right off the bat I got an add for another game and then very shortly after that there was Another ad. This wouldn't hold my kids attention with all of the ads
Every 5 seconds there's an ad that lasts 30 seconds long. I can't teach my child colors with short little "movies" playing every other color.
Want to teach your kid colors? What about letting him discover them? iLearn Colors for kids let your child touch colors, interact and remember them....