Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MediaNews Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so annoying. It only lets you read a certain amount of articles before it asks you to sign into your press account if you have a subscription to the news paper. If I had a subscription, I wouldn't need the app. I tried the subscription but had to cancel it because it never got delivered to my second floor apartment. If you don't have a press account, the app kicks you out of the article. I think it only allows you to read a certain amount of articles for free per month because after awhile it doesn't require you to sign in. It's an on going cycle. I end up reading the articles for free on the website. This app is irritating and I'm deleting it. I can read the articles on my desktop or smart phone browser instead.
You did a good job, a Good job. My problem is only with the interface between App format and the sentinel webpage. For example I am unable to find the end of one the issues, that i was reding once I switched over to the App. I am hoping that you will find a way to catagorize those reports that may not immediately transfer over into a category, and possibly place them in an "extras" scroll box. This will keep your format tight And professional as well as allow for the admittedly smaller followers, but invested to you portion of the population to access what is important to them.
As a Santa Cruz resident I am really happy I found this app. One of my favorite parts is there "spreed" feature which visually powers you through stories at some specified WPM rate. I am now reading way more stories than before since I can absorb them so much more quickly that way. Overall this is a great local news app for Santa Cruz county.
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| Name | Price | Type |
|---|---|---|
| SantaCruz Sentinel Monthly Sub | $11.99 | Monthly |
| Santa Cruz Sentinel Annual Sub | $139.99 | Yearly |