Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LIN Television Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The whole idea of a weather app is to provide a forecast. The app changed in the past few weeks and no longer provides a radar forecast. When you live in Greenville where you can get rain almost any day, the radar forecast helps you plan. Now that is no longer available. Drops to the app to 2 stars
The update should have come with the option to change the background of the radar from white back to normal satellite. I held out from the new update as long as I could because of this. I guess I’ll have to install another weather app.
I have used this app for several years. Here within the last several months I have noticed that the amount of ads have increased to the point that it’s annoying to use. I can’t watch a weather forecast video without having to watch an ad and then 30 seconds into the video it stops and shows another ad. Every time you change screens you have to hit the X button on another ad. Enough with the ads!!!!! Deleted app and will find another one, cause this is ridiculous!!!!!
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