Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fever Labs, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is working ok but there is literally no live customer assistance. I had to deal with my issue through emails. The experience wasn’t the greatest. My VR goggles kept glitching and I couldn’t see other members of my group at some points and their avatars were distorted and it was distracting. They don’t offer walking canes, I’ve been to other VR experiences and for people with balance issues due to various health issues a walking cane was always offered. I accidentally purchased three tickets instead of two adult tickets. Fever would not let me change the ticket date and transfer it to another person - so I lost money. I was given credits and was able to change tickets dates even to Broadway shows, this experience is a stationary exhibit and some dates aren’t heavily booked. Not sure why I wouldn’t be offered another date for the ticket I haven’t used. The attendants at the exhibition were not friendly and looked stressed. The space wasn’t well ventilated and some of the odors were disturbing. Overall pretty unhappy with the experience and fever lack of customer support. I figured out I had extra ticket on Mother’s Day a couple hours before the experience. No one was available to help me. The day after the experience I was told that since it happened already , I can’t transfer the ticket to another name with a change in the date.
I had to download this app to even get the tickets that I purchased. No ticketing company should ever make you download their app to get access to something that was paid for. This approach is inaccessible to many people who may not be able to download an app on their phone (which is more people than you’d think). My grandma who wanted tickets to the Sistine Chapel exhibit had to have me download the app to get the tickets because she doesn’t have a smart phone. And for being the only ticketing company to sell tickets for this event you would think they’d make it more accessible to purchase and access their tickets. On top of that, there wasn’t any detail on the app as to where exactly the event was, which ironically was in the email confirmation that was sent. So 1. Don’t make people download your app to get their tickets. Like every other ticketing agency, provide the option to send over those tickets in an email and to be printed out. And 2nd: if you’re are going to push people into using your app, then at least make sure you add all the relevant details on there. Now that I’ve attended this event, I’m deleting this app and will avoid using Fever at all costs until they allow another way to access tickets. I’ll be telling all my friends and family to do this same. I expect this is probably a startup with 3 developers and no UX person. Or if there is a UX person, maybe listen to them.
UPDATE: Vinnicius replied to me and was able to help me out with an acceptable solution. I am truly happy that the Fever team cares about their customers. I will continue to use the company for my local events! Thank you so much! I’ve been using the fever app for a while to book tickets to events in my city. Me and my spouse had plans to see the Picasso experience but unfortunately she got into an accident and we had to go to the emergency room. I tried to cancel my tickets and was told that wasn’t possible but was offered a voucher. I was thrilled. I tried to redeem the voucher a few weeks later (before the experience ended) and the agent I spoke to regret to inform me that I had to make changes to my tickets that very same day (while we were in the emergency department). Why did the agent not advise me or ask me what day I would like to reschedule to? This is a deceitful practice and I’m disappointed because I’ve supported this company. I understand if the cancellation was something due to something insignificant but this wasn’t something we planned to happened. Extremely frustrated in how Pete and Rafael B decided to handle the situation.
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