Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ANTIDOTE Marketing · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is so simple but so useful. Clear and quick access to Streamline Authority codes is particularly handy.
This app achieves what it claims, bit there are some significant design issues. 1) Registering for a code is a bit of a pain, and seems unnecessary really since there isn't any significant identification in the process. 2) The app downloads something (?the whole database) each time you open it, causing a significant delay of a few seconds and making it useless without Internet access. 3) It autocorrects drug names (very few of which are in the dictionary), which is just a silly oversight that has slowed me down many times after typing in hydrochlorothiazide or something and having it correct to something else! 4) Advertising.
PBSCode provides Australian Healthcare Professionals with mobile access to PBS prescriber codes such as Restricted, Authority and importantly STREAMLI...