Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Polski Koncern Naftowy ORLEN S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app was great and was working perfectly fine for 1 or 2 years. Since a few months the app constantly fails while trying to perform any payment - usually it even doesn't display any amount and just saying „processing payment”. And nothing happens. Sometimes, after payment confirmation it blocks the money from a card, but at the station the bill still needs to be payed. Come on, how could you break the usefull app that was very convenient and just working?
I love the idea of paying right at the fuel dispenser, especially considering the current situation. Having said that, the app still requires a lot of work, it still displays error messages that don’t tell me what’s going on, and the UX is far from perfect.
I discovered the app some weeks ago. And this made “wow” effect. Easy to use, convenient and modern. Filing up the gas and paying is easy and less time consuming. I LOVED the app but..... This is not working. Not working for over 1 week. Of course - I do understand that this could happen. It is just life. But this should be absolute priority for Orlen to squeeze and repair. I think that 1 week with no working app is not acceptable. Some time ago I made a decision that I would like to support local companies leaving my money therein. Orlen - I would love to support you buying your gas. But you do not allow me.... Mr Obajtek - please show us that the customers are important and the technology is important for Orlen. And motivate the team that Orlen comes back to 21st digital world...
Dzięki aplikacji ORLEN Pay zyskujesz możliwość dokonania zapłaty za zatankowane paliwo bezpośrednio przy dystrybutorze bez konieczności wchodzenia do...