Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Monaeo LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used a lot of apps through the years. This is unquestionably the worst. The idea that they charge $1,000 for it is highway robbery. To be clear, the premise is good because something is needed to track days in various states and metropolitan tax locations that will stand up to audit scrutiny. I picked this one because my accountant claimed it withstood NYC tax audits. This can’t be the case. The problem is that I live in NJ across the river from NYC, Everyday I wake up, the app says I’ve been to NYC even though I don’t work there and haven’t been through a tunnel or over a bridge. The program’s developers respond by saying, “you can self designate those visits on your calendar as something called a Tower Jump. Everyday????? It will not hold up to tax scrutiny. I will still have to do the work. I’ve asked for a refund but guess what? Shameless.
I strongly recommend Monaeo in the event one wishes to change residences which activity implicates tax issues. In my situation the change involved moving out of NYC to an upstate home. While I followed a number of recognized steps to establish the bona fides of the residence change, using the Monaeo app—which tracked my daily movements—gave me total comfort regarding the propriety of the move. Also, all of the employees there were very well informed and offered assistance in the event I had any issues. In sum, you will find that Monaeo performs its stated functions carefully and completely.
We learned about Monaeo when we became snowbirds in FL and had to track our days in NY! This solution really really helped us establish our whereabouts and provide the necessary documentation in case we were ever audited. The team has been very helpful over the years helping us with everything from solutions to tech glitches to helping us find the perfect legal team to represent us in a tax issue with New York State. It’s a bit costly but it could save you a bundle if you ever need to document or defend a residency dispute.
**This is a companion app for those travelers who utilize Monaeo's broader residency / tax compliance platform built for individuals (Personal Edition...