Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Softex Data · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I thought that this app was going to have sound so that one could hear the alphabet and learn it. All it contained is a game to put letters in order and the Swedish alphabet has the same letters in the same order as the English/Latin based alphabets save three additional letters at the end. So, this was a waste of money if you already know English.
This is a simple game designed for those who are learning the SWEDISH alphabet. The game has been developed and tested in close cooperation with the...