Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Teaching Strategies, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have a paid membership. We use it on a new iPad just purchased a few months ago. The app takes forever to load up, half the time it can’t recognize if we are connected to the internet (when we clearly are and no other apps are having the same issue), and books take a long time to load. The app is updated so that’s not the issue either. I will probably keep it through the summer just to have a reading program for my daughter, but once school starts, if her school offers a reading program or substitute I’ll likely cancel this. It’s unfortunate because without the bugs I’d probably keep it, even with school substitutes.
My child loves this app and enjoys listening and following on in the books. I would recommend this to everyone. I do wish some of the books were longer, but we’ve only had the app a short time so I just may have not found longer books. I also wish it also had higher grade levels. I have a son that doesn’t like to read, but started watching my younger one listen to his book.
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