Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gianluca Natalini · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What I'd like to know is why I'm being charged randomly .99 tonight when I haven't so much as touched this app sense I bought it?
You really need to do some work on this app. I've never had an app work this slow, it never showed a slider to fade two images, it resized my image when I loaded it and the filters are not that great. I wished I hadn't spent my money on it. Update the app and fix at least some of the problems and I will update my review.
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