Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Members First Credit Union (NH) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Members First Credit Union been my credit union for over 30 years. The benefits of working with a smaller financial institutes affords members the personal attention lost these days in large banks.
I’ve been a member for many many years… And I love the online banking option from my phone. Makes it easy to pay bills quickly, and keeps me up-to-date on what’s going on with my accounts… Wouldn’t have it any other way
This app used to work, but for the past several months it will not log in 9 times out of 10. I get an “application error” message every time I open the app. This is very frustrating when I have a check to deposit and it takes me multiple tries per day for four or five days in a row before the app will actually load. And there is no place in the app to get help or submit feedback. Very disappointing. I will be calling the local branch to let them know, but you would think that after months of this problem, someone else would have complained and they would have fixed it. My husband has the same issue on his phone too, so it’s not just me. And we have recent iPhones, so the app really should work on them.
With Members First Credit Union's Mobile Banking iPhone App, you'll have the ability to take Members First and your accounts with you wherever you go!...