Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zerista, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is really buggy and has some major user experience problems. The sign-up process is clunky (and if you do it from a mobile device it keeps trying to get you to download the app instead of letting you create a password). Also there are random buttons - like a share button that when you press it says “database submitted” with no explanation of what database it’s talking about or what was submitted to whom. I could go on with many other examples. Basically, you should just ask someone where the next session of your conference is instead of trying to use this app.
Great event app
Good site!
Eventsforce Mobile helps your attendees connect to the right content and right people at the right time: -Build a personal schedule -Meet and network...