Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smarty Ears · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a fun app for working on what is silly. The artwork is great and the kids love using this app. Since most of the scenes address "silly" behavior/situations, I would remove the ones that address safety e.g. Dog in the microwave. I think you guys should create an app similar to this to address safe vs unsafe but I think this app mainly addresses silly so that's what I would stick to.
This is such a fun app for preschoolers! My clients loves telling me if something is silly or not and why. We laugh so much during those sessions! The pictures are great, and I appreciate that the app takes data for me! This app is also a great way to introduce and target the precursors to the social skills concepts of acceptable versus unacceptable behaviors. Keep up the great work, Smarty Ears!
This is a great app for working on absurdities. The visuals and set up are nice and it is easy to use. I also like being able to access the settings while you play, but sometimes the gears (settings) are covering the sentences. The expressive portion is well done as well and I like the option to have right, wrong or cued responses. There are a few things I would like the developer to consider. 1. Have the choice to auto advance or not so we can talk about the picture if we want to. 2. Make the audio/written cue button two separate buttons. 3. The last thing I want to say is that I am not a fan of the "eating a dog" and "dog in the microwave" silly pictures because I think they are less about "silly" and more to do with safety/inappropriate situations. All of the other pictures seem appropriate for silly/not silly. I showed the pictures to a few other people and they also, didn't like those two pictures. I know I can uncheck those two in the settings which is nice, but I don't think they belong. I do think there is a need for an app that targets safe/unsafe actions or scenarios and would love to see you guys create one. Thanks for all of your hard work that you put into these apps!
Is That Silly? is a premier educational tool developed by Smarty Ears to promote expressive and pragmatic language skills in children. Designed specif...