Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Smarty Ears · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I would give this app 5 stars, if not for one issue. Initially, I was unable to get it to work. It appears to be a glitch with prevocalic voicing. As long as I don’t select prevocalic voicing, the app works as expected. Smarty Ears customer service has been responsive and states they are working to correct this problem.
I have found this app to be a good addition to my phonological therapy. The kids like when the cards spin when they get it correct and they enjoy the feedback of the recording. I do find some of the pictures difficult for kids to recognize and the repetition is random but that may be a setting I have yet to discover. This one is a keeper.
This app takes some time to set up initially so is not a good one to pull out last minute. It is nice to have an app that addresses phonological processes.
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