Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Indian Express Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
You read two articles and a 30-sec ad shows up. That is just too much. And their Entertainment section advertises for TamilRockers a site known for piracy of movies. What gives!
Don’t bother. Keeps loading ads all the time and most sections don’t load.
Essentially a useless app. It doesn’t refresh news, it keeps on presenting weeks old news that are not relevant. Why can’t they get this simple thing straight that readers don’t prefer to read the same news over and over!
For over 90 years, The Indian Express has been read by those who have their own unique point of view of looking at things. With coverage based on comp...