Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Indian Express Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The various headings under which the news items r grouped, have been accurately identified, thanks to the editor. I have been using this app for quite some years , but suddenly the pop -up appears telling to fill in all the details . I don’t know the reasons and the article is cut off . Pl do the needful .
This is probably the closest one would come to a world class newspaper from India. High quality writing with an Indian point of view and maintains a balanced perspective. The language is crisp, the titles are not click-baity and treats topic with level of depth in research. And thankfully, it has none of those silly racy pictures and cheap gossip that stuffs its competitors columns.
I’ve used the Indian Express app before, and then discontinued in 2018 since I was tired of the bugs, glitches, banner ads and issues. Downloaded and used it this year (Jan ‘21) and I was pleasantly surprised. The app has improved significantly - I’d even go so far as to say it is the best news app from a news publication in India, closely followed by the Mint app(Hindustan Times) and The Hindu. Great job Indian Express; It’s time to delete the Times of India app which is now full of ads, sensational articles, tweet reports (where they share what a celeb tweeted about some topic of the day) and hardly any “news”.
For 90+ years, The Indian Express has been the newsroom many of us turn to for facts without the noise—deep analysis, clear explainers, and reporting...
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