Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Allied Irish Banks, p.l.c. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had all the problems that others have mentioned here. In particular, the security update consistently fails to install thus rendering the app unusable. Anytime you really need to use the app. It WILL work if you delete/reinstall. Seems like a 20th century solution. Perhaps the bank should consider joining the 21st century
AIBs technology is by far the worst I have seen from a bank that operates in 2023. This app constantly has errors that CS directs you to delete and redownload as a solution. Upon which you need to verify everything again with a plastic CARD READER. I had to have completed their two step verification process dozens of times with countless errors In order to access your ONLINE banking you need either to download this terrible app or have a plastic card reader. So if you are traveling, you need to remember to carry a pointless piece of plastic just to access your bank, since the app never works. Absolutely ridiculous that I need TWO tools to access my online account (forcing me to have the app or a card reader simply to login and see my balance). If you try to do a bank transfer of more than €1k it fails and you need to call CS for them to “push it though.” I wanted to close my account and they told me the only way was to main a HAND written letter sent to the bank manager with all my personal data in it. This is the OPPOSITE of caring about someone’s sensitive personal information and should be in legal breach Truly the most antiquated and terrible bank I’ve ever had the displeasure of doing business with
This app is pathetic. The hoops of security to jump through are crazy. It keeps asking me to upgrade security within the app and yet I’m in this constant doom loop where the authentication fails due to a technical issue. It is quite literally the worst customer experience ever. I have several other banks and credit cards in other countries whose apps and online logins are way simpler and more secure. Get your act together AIB.
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