Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Trust Company of America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t waste your time downloading as not only does it not function properly, but it is extremely limited in the 1-2 things it can do…if it will accept your password.
Had two accounts, could only get a balance preview of one of them. Now I have one account and the balance preview is stuck on the one with 0. Very bare bones, basic app, hate it. Needs some serious updates, wish I could give it 0 stars.
The only thing you can see is your balance. If you try and access another page of the app there is no back button and the menu button disappears. Skip the app and just login to the website in your browser. Even though the website is not optimized for mobile, even in 2018, at least it's functional.
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