Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Innovative Mobile Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app uses real pictures. Sometimes, it is difficult to determine between emotions when they look curious or surprised as they could be scared or confused? I think the app could be improved by including a set with word tags for our new SEL learners.
My special needs child has issues with recognizing and dealing with emotional states and this app helps.
This app is fantastic! I teach little ones with special needs and this is a tough skill for a lot of my kiddos. Thank you so much for creating such a great resource! I love that you can choose which emotions to include so it's not overwhelming.
"Omg... these pictures are amazing. What a fun way to learn about emotions and so easy to customize too!" Endorsed by tens of thousands of satisfied...