Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Louisiana Secretary of State · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Could use some improvement. It would be nice if the app showed you not only your precinct, but also your district and who all of your sitting elected officials are. Bonus would be a direct link to their contact information if you needed to call or email about a specific issue.
App does what I need from an app. It gives me a listing of candidates and things we will be voting on such as proposed taxes, constitutional amendments, etc. when the final ballot has been determined. I can do a sample ballot on my phone which stays on my phone, not shared with anyone and use when casting my vote. Then as election results are reported to the state and tabulated I have automatic updates within the app. There is a very short learning curve to be able enjoy all the benefits of the app. But even with a deficit in my vision, I easily get the info I need MUCH faster than from the news media. And targeted to my precinct, parish or statewide. That way I do not have to listen to essentially irrelevant election results repeatedly to hear what I need to know.
Warning: do NOT count on this app to work at the polls, and be sure to write down your choices as a backup. I’d have given this 4 or 5 stars before I went to vote today. I’d entered my choices and the app showed them when I left my house. When I arrived at the poll, the app was not functioning (I forget the error message). I tried repeatedly, restarted my phone, finally deleted the app and reinstalled it, but the same error message appeared. A sympathetic poll worker could access the app on her phone, but (security feature) my votes were not marked. Now, three hours later, it’s working again but my choices were not saved.
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