Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hargreaves Lansdown PLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Sometimes before turning in, I just want to view my account balance, it's not asking a lot, and for whatever reason my first attempt at Touch-ID access isn't successful but unlike other apps I'm given no opportunity to try again. This is disgraceful if not abusive. The unwelcome four step login process that follows a failed Touch-ID process truly drives me bonkers. I don't have this problem with any other serious financial app. Given the upset I think two stars is generous. Also, the above made me think about other things too, the difficulty of understanding exactly how some one or two of the displayed data is calculated for example and what I thought was a very reasonable near free FOC service is actually quite expensive. I'm not saying anything about the bits of the app that work really well and the fact if not for the above I would give it 5 stars. This is because I've had a long day and now it must end without me knowing what's happening on my account. It'll be days before I give in to that abusive login process even though I know full well this reticence will result in missed investment opportunities. Fed up, NN XX. Just typed a lengthy addendum and took a screenshot and itvwas gone. Really really getting fed up now. 3 days without straightforward access, I'm getting angry. Plus after 3 days the above is still not listed in recent reviews on the App Store.
I’mid you if a fan of HL but the charts won’t print. Eve if they did they’d be absurdly heavy on ink, as the graphics are massive blocks rather than lines. Sorry, I’m out. Back to the website. An update: worse still! I was hoping to use the website to print charts, and the app for execution. But if you’re on the website and call up a chart, it detects the app and sends you back there for the unprintable charts! So I had to delete the app altogether. Then, in the course of the day, I wanted to edit my watchlists to delete funds that aren’t trading any more. I couldn’t do this on the website, only on the app. So I had to load it again. Then delete it again. I hope things get better. Update again. I am now really annoyed. When you set up a sale on the website, you can set it up to transfer various percentages of your holding into other funds. Which is what I normally do. But if you click on ‘deal’ on the app, all it does is sell 100% of the fund, and go straight to cash. No preview of the deal. No splitting percentages. And no way to reverse it. This is the third time today that I’ve deleted this app.
The app simply doesn’t reflect the same information as their own website, even though it should be the same data source. Live prices are not always live, even though I have live prices activated and it’s indicating a live price to me with a nice green dot and message, but if I look on the HL website in parallel, I see the true live price, as do I with other non-HL sources Same kind of issue when placing stop loss or limit orders. It gives you a message about price is x% above/below current price of Y, but the “Y” price it shows is massively outdated and sometimes it means its warning you that your stop loss has already been passed, but it hasn’t - it’s the app being out of time HL refuse to acknowledge this and indicate quite abruptly that this issue is just mine, even though I’ve proved it with screenshots. The app should be an integral part of the offering and to tell me to use the website is just not a solution for people on the move. Given HL is expensive, their service and their seamless, working product should be what sets them apart. Now they’ve failed on both of those counts, coupled with their “it’s you” sentiment, they just lost my business to IG. Not that they will care in the grand scheme of things, but app developers and support functions should take note that you really can lose a client over things like this. They may think the issue is mine, but the business and 30+ trades per month are also mine to give to who I choose
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