Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Environment Agency · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app tries to be fancy by including all NEA concerns in one app. It is no longer just a weather app. As such there is a lot of clutter that users are not interested in eg why would we use this app to find the nearest hawker Center? Why would we also use it for zika and dengue info? Do we want that type of info on a daily or hourly basis? NEA- pls take all your very poor ratings seriously and do something about it. Move away from being NEA centric and pay heed to what your customers are saying. Putting all weather issues in one clear page is a start! Hope to see some changes soon.
1) who decided to revamp something that worked well? 2) who made the decision to release an app that clearly is much worse than the previous version? Singapore has been plagued by IT solutions (remember the virtual reality app called Batik that rarely worked?) sponsored by the government that seem like no one beta tested them with actual users who possessed independence to speak critically. This is exactly what you would expect from a civil service that operates in an echo chamber. Moreover it creates a society that can even wrap their heads around true innovation let alone knows how to produce it. Please go back to the old version. Or please support the competing app from the weather service which recently stopped working but was pretty good.
Been using this app since day 1 and especially love the rain animation using satellite imagery. What would make it even better would be a widget for iOS and watch complication for watchOS.
myENV is a one-stop platform for information on environment, water services and food safety in Singapore. It provides a comprehensive suite of infor...