Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gartner, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
All of the written content I’ve come across has no option to increase font size. For me, even with my glasses, the font is small making the articles difficult to read. I contacted support and they raised feedback to someone and suggested iOS’s Zoom feature as a solution. The zoom feature is useless. You have to use theee fingers to move the page around and since it’s zoom not font increase you have to move the screen constantly. If you have impaired vision skip the app and use the browser version from a pc or a tablet (I haven’t tested the tablet so I don’t know if the larger screen size results in larger font or just more text on the screen that is still too small to read. )
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