Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗International Society for Technology in Education (ISTE) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just in the first few minutes, issues from years past are still very painfully evident, including (1) forced portrait mode on an IPad; (2) no way to see more than 100 characters of a session description (really??); (3) illegible-sized fonts that ignore system settings; and probably worst, (4) when you swipe to another app, you totally lose your place and filters for what you were looking at, and you start entirely over. Even if you swipe out for a few seconds, you waste 10-20 seconds getting back to your schedule … which starts you on Sunday even though it may be Tuesday. Forget trying to build a schedule on the IPad or IPhone app, impossible as you’re not shown any of the description beyond 100 characters. Do your planning from a desktop, or from your mobile browser, then import it into the app. I guess that’s the way to do it. Does anyone at ISTE care, or does anyone there use their own app? My school district is bringing fewer people to the conference this year, due to rising prices and diminishing value. Seeing how poor the app experience is, and how poor it’s been for years now, does not reflect good on the organization.
Every year I marvel at how horrible the app is. It’s literally a technology conference! Any time you go off the app it closes you out of the screen you were on. Chosen sessions are a mystery in the app..they should be the easiest thing to find.
The ISTE Conference app has really improved this year! It now has some very useful new features, like being able to register for sessions—and to see if they’re full. It can also help personalize attendees’ experiences at the Conference with recommendations, and it makes it a lot easier for people to network and connect with other educators who have similar interests.
The official ISTELive 24 mobile app has everything you need to discover all the conference and expo has to offer. Log in to customize your experience....