IVY Period & Pregnancy Tracker

String Health, Inc. · iOS

IVY Period & Pregnancy Tracker

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

IVY Period & Pregnancy Tracker screenshot 1IVY Period & Pregnancy Tracker screenshot 2IVY Period & Pregnancy Tracker screenshot 3IVY Period & Pregnancy Tracker screenshot 4IVY Period & Pregnancy Tracker screenshot 5IVY Period & Pregnancy Tracker screenshot 6IVY Period & Pregnancy Tracker screenshot 7IVY Period & Pregnancy Tracker screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does IVY Period & Pregnancy Tracker Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.7 (67,903)

Rating Distribution

4.7
★★★★★
67,903 reviews
5
3%
4
1%
3
3%
2
12%
1
81%

Top Countries

🇺🇸 US🇬🇧 GB🇦🇺 AU
Reviews (3)
☆☆☆☆samanthascanlon5/5/2024
“or else you will lose all your data”

just read another review from 3 YEARS ago stating the same issue i had with being essentially forced to create an account. the pop up message is slightly threatening and makes the user panic and try to do what they can to not lose the data. so seeing that message, i went ahead and made an account, after 9 years of using the app. when i did so, all my data was removed from the app. i have been using this app since september 2015, i am a long time user of this app. i reached out to contact support asking if there was anything they could do to help, and it went back and forth spanning multiple days and i was asked to basically recite as many period dates as i could to try and help ‘relocate’ my entires. considering i used this app to track my period, that is the only place i have that information entered and i don’t just remember these dates off hand. i wish there was a better remedy for something like this since the point of an app like this is to click a button and forget about the rest. after them essentially letting me know there’s nothing they can do, i let them know how misleading it was and they ceased communication with me after that, not even an apology or anything. after coming on here to leave a review and seeing another person complained about this 3 years ago, and your team said they would try to improve, yet they didnt, it just leaves me highly disappointed. please do better

★★★★★Raven_Gra5ce2/7/2022
Idea for Improvement

This is a great app, I really appreciate the ease of use. The ability to keep notes on each day. I just have an idea to improve the weight feature. The temperature feature when activated by double tap is automatically at 98.0 which is average for most people, however with the weight one it is automatically at 110.0 which is not as average for every person using this app. Weight is very fluctuating for many and I know that for myself, I have to scroll a lot to get to my weight. I feel like there should either be a way to type in your weight or if you keep the scroll make it so when you double tap it to activate it is set at your last recorded weight and then you can scroll and adjust from there. Either one would be more efficient. Thank you for this app and I hope to see this improvement in the future!

★★★★★elisabeth37267/11/2019
Mother Nature 🌸

I have trouble keeping track of my time of the month & I would always start flowing really really heavy & in high school I remember this one day when I started my period & my class was practicing doing mock interviews for after you got out of high school anyway so during the interview that day my stomach started feeling really bad but I didn’t think anything about starting my period because they were usually never really right on time and plus I always had a really really hard time keeping track of my time of The month so anyway after the interview I had to go to the bathroom so Me & my friend went to the bathroom & that’s when she told me to look at the my wheelchair seat so I turned around & looked & there was a big pool of blood on my seat so I was setting period blood that whole day I was so embarrassed 😳 all I wanted to do was just go hide & never go back to school my teacher 👩‍🏫 was so nice & sweet she took her lunch time period to clean up 🧽 my whole wheelchair pad off getting really nice and spotless that there was no more blood at all you could see 👍 So I wanted to start keeping track of my period so I found this app on my phone 📱 I have never really used to keep track of my periods at all much less have access to my first period app however I didn’t even have my first cellphone 📱 until high school I have looked through a lot of personal period apps and I chose this one because I thought it was definitely really really cute 🥰🙂🥰It was a little difficult for me to get the hang of but I think I the hang of it ps when I started using it. This app wants me to know my last period. But I cannot remember but I think now that I am using this app to help me I think it’s going to work much better I hope 🤞 because I definitely really want to be able to make sure when I get my next my not so nice time with Mother Nature 😖😣😖

Version History (128)
7.7.09/8/2026
7.6.68/3/2026
7.6.57/17/2026
7.6.47/11/2026
7.6.36/26/2026
7.6.26/26/2026
7.6.16/19/2026
7.6.06/8/2026
7.5.14/8/2026
7.5.02/2/2026
Available In (115 Countries)
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Supported Languages (8)
ArabicEnglishFrenchGermanItalianPortugueseRussianSpanish
App Details

See why so many women trust IVY Period & Pregnancy Tracker to track their period, ovulation, pregnancy and overall reproductive health. - Safe period...

iOS App ID
436762566
Content Rating
13+
Min OS
15.0
Size
494.6 MB
In-App Purchases
Yes
Publisher
String Health, Inc.
US

In-App Purchases (10)

NamePriceType
Period Diary Premium 90% Off (Annual)$4.89Yearly
Period Diary Premium (Monthly)$4.99Monthly
Period Diary Premium 85% Off (Annual)$7.19Yearly
Period Diary Premium (Monthly)$8.49Monthly
Period Diary Premium 75% Off (Annual)$8.49Yearly
Period Diary Premium 75% Off (Annual)$12.00Yearly
Period Diary Premium 65% Off (Annual)$16.90Yearly
Period Diary Premium 20% Off (Annual)$26.99Yearly
Period Diary Premium (Annual)$33.99Yearly
Period Diary Premium (1 Year)$48.00Yearly