Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗String Health, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have the original leaf Nature from 2015. I only wore it a couple months back then and quickly tired of it I guess. Been wearing it every day of 2019. I find my device to be glitchy at times. For example, it does not pick up my steps if wearing as a necklace. (Never tried as a broach) However to be fair, this review should focus on the app I guess. There have been two separate times (that I'm aware of) that my device just didn't register any steps at all. (once and entire day and once a few hours) ** There really should be a place to make notes within each day. That way I could note if there was a discrepancy or if there's something going on. Pain tracking or diet or emotional health notes would be great within this app. Also, would love for it to communicate with the Beachbody app like Apple watch and Fitbit does. This app is ok but I really think it could be better!
I really wanted a nice looking fitness tracker so I could wear it all the time. My Fitbit started looking pretty sad after a year or so and it definitely looks like an athletic tracker. I always wore my Bella Beat as a bracelet, because I knew swapping it out as a clip or necklace would be more annoying. But the bracelet is kind of bulky. I was mostly worried about whether it would work as well as my fit bit and I think the answer is no. Sleep tracking wasn’t great, steps seemed low compared to my phone that doesn’t move more than I do. I was hoping for an app that allowed better integration with other services but that seemed limited. I’d personally much rather import the data over to the health app where I can track everything. And I’ve always been frustrated with the lack of options for integrating the vibrating alarm with more than just an alarm that’s not super east to adjust. I’m really intrigued by the new watch, because I’ve always wanted a normal watch that also functions like a fitness tracker, but at the end of the day I just keep thinking I’d be better off prioritizing function over form.
* Updated: I dropped it another star because now I’ve realized that it doesn’t appropriately sync to the Apple Health app. It literally only transfers over about 1/3 of my steps to Apple. Since I tried joining a self reporting health program at work, I can’t even use the data because Bellabeat’s app isn’t a verified tracker and since it doesn’t sync to Apply correctly, I’m not going to report bad data that clearly doesn’t show how much I have actually been moving around. Overall pretty bummed to find this out on top of the terrible sleep information it records. Here’s my original review: I really love my Urban Leaf and have been using this app for over a year now but I go to sleep earlier than 9:00pm most nights... so my sleep isn’t recorded correctly. I’ve been waiting to see if sleep times would change in any updates. People have all sorts of different schedules, so I’m kind of surprised this has been overlooked and not addressed yet. I’m clearly not the only one with this problem! 5 star worthy if This could get fixed!
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