Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sinclair Broadcast Group, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I mainly watch news in the morning only. It is so annoying to the adv keeps popping up. I should only offer one star to this app. The additional star is KOMO news doesn’t force me to watch its online advertisements to watch their TV advertisements that a competitor news app does.
Anytime they add an “updated“ or “new“ tag to a news story, it pushes the headline over to the right and makes it unreadable. I thought this was a temporary bug that would’ve been fixed long before now, yet it persists. Seems like an easy thing to fix, or at the very least stop adding these tags to news stories - they add no value whatsoever to the reader. Either way, it’s an irritation that could be easily remedied.
KOMO is by far the best local News Station. I’ve been a diehard KOMO Fan for over 40 years. The On Air Newscast & Staff is far and above anything else in this area… Keep up the great work….👍👍👍
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