Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pioneer Newspapers Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I can't evan search the obituary. Very poor.
This app is great for keeping up with the headlines and drilling down to particularly interesting stories. The only change I'd make would be to add categories - National News, Local News, Sports, Opinion, etc.
Was excited about this app until I actually used it. The interface is slick and responsive, but the content is abysmal. For each category, the app offers just a small handful (10 or so) of seemingly randomly selected stories, most of which are outdated (i.e. a random story about the state baseball tournament from last May when I viewing the app in September, or lottery numbers from February 2010). There's no way to search for current content from the journal, so this app is all but useless in its current state. I'll be continuing to just use the journal website from my iPhone for now, as this app is not ready for primetime.
Idaho State Journal. Bringing local news and advertising to the residents of Bannock County. Features include: - Local News, Sports, and Opinion - Obi...