Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pioneer Newspapers Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app works great. I like how I can see the paper just how it looks printed, or I can click on an article to read it easier.
Would be much nicer if it worked on both
This is an advertising app, not a news app. First, it opens with a full screen of advertising that apparently scrolls on forever. When I manage to find news, there are more ads interspersed. But the worst of all are the irrelevant, annoying auto playing videos that keep popping up and covering the content. This is the experience of a subscriber who is signed in! It’s obvious the Skagit Valley Herald has no respect for its subscriber base. Compare this to the Seattle Times app for a subscriber. No ads anywhere.
Skagit Valley Herald now includes both LIVE NEWS and the replica edition of your local newspaper which provides quality local journalism for Mt. Verno...