Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Transports publics genevois · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The “nearby” option doesn’t work almost every single time I use the app. It doesn’t matter whether I’m connected to data, WiFi, or whatnot. It is a very useful option but only as long as it works!
Have used for years. Now every time I try to use the option to plan my route, all I get is a yellow banner “No itinerary found”. I’m in the middle of Geneva. This has never happened before. Cleared history, reinstalled the app, deleted cache. Inserted only transport stops instead of addresses, allowed location services. Nothing has worked. Completely useless to me now.
I just want to check the bus timetable. Why do I have to watch a 30 second video that I can’t even skip? Isn’t the point of this app informing already paying customers? They have little ads here and there and as long as they don’t prevent me from checking the timetable I’m even OK with that. But these new entire page ads are completely unacceptable. I would give zero stars if only I could. You are better than this TPG.
No more running to wait... Thanks to the tpg application you will be able to find the freedom to organize your trips and your time according to your n...